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How to build a unique Go-to-Market for technological innovations?
The new era of technology provides a wealth of growth opportunities for companies that develop technical software and hardware product and solutions, i.e. artificial intelligence, big data, Industry 4.0, IoT and information security. Business leaders from these technology creation companies are facing major challenges. How to set up for growth? How to develop new business models? Customer pathways are changing, how to respond to that? How to package new digital services? What makes a strong future Value Proposition? What is the best go-to-market?
Go-To-Markets of the new era products and services require an integral approach and an adequate set of 21st century skills, digital capabilities, new sales and marketing tools and methods to be prepared and equipped for the journey. Our NxXT Go-To-Market Approach incorporates these next practices on strategic, tactical and operational levels.