NxXT for
Technology Creators

Stay ahead. Get Aligned.

DIFFERENTIATE WITH A NxXT
GO-TO-MARKET

How to build a unique Go-to-Market for technological innovations?

The new era of technology provides a wealth of growth opportunities for companies that develop technical software and hardware product and solutions, i.e. artificial intelligence, big data, Industry 4.0, IoT and information security. Business leaders from these technology creation companies are facing major challenges. How to set up for growth? How to develop new business models? Customer pathways are changing, how to respond to that? How to package new digital services? What makes a strong future Value Proposition? What is the best go-to-market?

Go-To-Markets of the new era products and services require an integral approach and an adequate set of 21st century skills, digital capabilities, new sales and marketing tools and methods to be prepared and equipped for the journey. Our NxXT Go-To-Market Approach incorporates these next practices on strategic, tactical and operational levels.

The NxXT Approach

Guiding business leaders that want to maximize commercial succes with a differentiated Go-to–Market
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Vision on NxXT


Build your vision on business growth and future positioning
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NxXT Strategy


Define a clear strategy with NxXT practices, design new business models and Go-to-Markets
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NxXT Roadmap


Define a roadmap, to prioritize and execute successfully on the Go-to-Market strategy
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NxXT Execution


Deployment with Go-to-Market messaging; core story, sales playbooks, sales guidance
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NxXT Guide & Change

Enablement and control to maximize the business value of your new Go-to-Market
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NxXT Digital Services

Engage with our NxXT Artificial colleagues to optimize and accelerate your Go-to-Market

In good company

We are proud that our customers are enthusiastic about our NxXT Approach

Any questions?

If you need any other information about our NxXT Approach or our team, you’re in the right spot. We would be happy to be of assistance.
Mark Litjens

Managing Director

Peter Wuts

Managing Consultant

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