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[VIDEO] What is industry 4.0

An interview with Christian Hocken, MBA, Managing partner at the Industrie 4.0 Maturity Center. He explains Industry 4.0. in a nutshell and the importance of the Mark Global partnership to create value and future business models for manufacturing organizations.

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Sales v.s Marketing. How to fight the battle?

How creating a powerful core story helps to shape an organisation around their Value Proposition. Over the last years there is a substantial amount of content shared about the power of storytelling. To be very short about it (probably too short), five benefits of packaging your presentation in a core story format are:

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