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Sales v.s Marketing. How to fight the battle?

How creating a powerful core story helps to shape an organisation around their Value Proposition. Over the last years there is a substantial amount of content shared about the power of storytelling. To be very short about it (probably too short), five benefits of packaging your presentation in a core story format are:

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Tell me, what’s your Story?

How creating a powerful core story helps to shape an organisation around their Value Proposition. Over the last years there is a substantial amount of content shared about the power of storytelling. To be very short about it (probably too short), five benefits of packaging your presentation in a core story format are:

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The Art of an Irresistible Value Proposition

Six “right-brain skills” to deploy when crafting (new) value propositions. 

Being pragmatic by translating best practices and key insights into my day-to-day consulting is something I’m continuously pursuing. Keeping up with relevant business literature is key in developing a clear vision of what is needed in a particular assignment. Once in a while, a striking relation between concepts occurs, that is worth noticing.

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