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They have a strong growth ambition


They want to be a leader in their market


They recognize they need to change

Go-to-Market strategy and execution for ICT GROUP N.V.


Smart Manufacturing and Industry 4.0 initiatives from the US and German governments are driving the innovation processes in the industrial world. The industrial and manufacturing environment is changing due to new regulations, new technology available, and more product innovations.

These changes require a focus on optimization of business processes, cost reductions, lowering emissions, rapid response to demand changes. New technology can enable these challenges of manufacturing organizations. The business vertical Industrial Automation, is one of the leaders in the Dutch Industrial Automation market and are continuously seeking to incorporate these challenges in their business model and successfully bring it to market. But how?

Mark Global was hired to:

Review the Industrial
utomation Business Strategy
Shape the Manufacturing IT
Go-to-Market Strategy
Shape the Value Propositions and development of Core Story

Delivery of an end-to-end Go-to-Market Strategy, including:

KPI framework
Delivery model
Operational framework
Knowledge build and retention
Underlying consulting materials and sales practices
Results: a structured and future enabled go-to-market strategy with short term business benefits due to new launching customers, improved sales pipeline and closed strategic partnerships.

In good company

The NxXT approach has proven to be successful for many clients.

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